From local champion to global revenue engine.
We build and operate international sales teams for German Mittelstand and PE-backed companies — powered by execution, not theory.
at Berlin-based technology companies
UK, US and Sub-Saharan Africa
meetings in a new market
Most expansions stall before they start.
Not because the market is wrong — but because the infrastructure, the targeting, and the local execution weren’t built for it.
No structure for international outreach
Most companies enter new markets with the same approach that worked at home. No localised ICP. No adapted sequences. No dedicated operator. The home market logic rarely translates — and the pipeline doesn’t either. What’s missing isn’t ambition. It’s architecture.
Generic outreach in specific markets
What converts in Hamburg doesn’t convert in London or Chicago. Not because the product is wrong — but because the message, tone, timing, and cultural references weren’t built for that market. Generic outbound produces generic results. Or none.
The local hiring bottleneck
You know you need someone on the ground. But setting up a legal entity in the Netherlands or South Africa takes 6–12 months. Most companies stall here, lose the momentum from the initial push, and never build critical mass in the new market.
A structured path from local to global.
Three engagement phases — each one building on the last. You decide how far and how fast.
Sprint
Project-based · 60–90 daysA focused engagement from market selection to first pipeline. We define the ICP, build the infrastructure, and launch campaigns in your target market — with a clear, time-boxed scope.
- Market analysis & ICP definition
- Outbound infrastructure setup
- Localised campaign launch
- First qualified meetings delivered
Retainer
Monthly · No lock-inOngoing operation of your international sales engine. We manage campaigns, optimise performance week-by-week, and scale into additional markets as the business grows.
- Daily campaign management
- Inbox & reply handling
- Weekly reporting & optimisation
- Multi-market rollout support
EOR
Per operator · OngoingWhen you’re ready to hire permanently in a new market, we place and manage your local operators compliantly via Employer of Record. No subsidiary. No local HR setup required.
- Local operator recruitment
- Employment & EOR contract
- Payroll & legal compliance
- No local entity needed
We’ll identify the right starting point for your company.
Built for companies ready to move.
We work with organisations that have a proven domestic model and need a structured, fast path to international revenue growth.
B2B Mittelstand
Established DACH companies with 20–200 employees and a strong domestic track record. Ready to scale internationally, but without the infrastructure or local presence to do it efficiently and quickly.
PE Portfolio Companies
Post-acquisition companies that need rapid sales infrastructure and international revenue growth to increase exit valuation. Speed and execution discipline are non-negotiable for the investment thesis.
B2B Scale-ups
Growing companies entering their second or third international market. You need structure, local operators, and a repeatable playbook — without building a full local team in every country from scratch.
Where we operate.
Native-speaking operators per target market. Messaging, timing, and approach are adapted — not just translated. A Dutch prospect gets a fundamentally different message than a South African one.
Michele Caldonazzi · Founder
“Mittelständler kaufen keine Systeme. Sie kaufen Vertrauen in eine Person, die schon dort war, wo sie hinwollen.”
10 years building sales teams at Berlin-based B2B technology companies — from first cold call to team lead. I’ve hired SDRs, built CRMs from scratch, launched campaigns across six countries, and learned that international expansion works when the system is right. It fails when it isn’t.
Callaborade exists because I kept seeing the same pattern: strong products, clear market potential, no structure to capture it internationally. We provide the structure. The pipeline follows.
Michele Caldonazzi
Founder & CEO, Callaborade
Built with tools you already know
Currently active in Germany, Netherlands, UK, USA, and South Africa. Expanding to Australia, New Zealand, Turkey, and Italy in 2026. If your target market isn’t on the list, get in touch — we’ll tell you honestly what’s possible.
No. You don’t need legal presence in the target market to start generating pipeline. We run outreach on your behalf from within the EU. A local entity only becomes relevant when you’re ready to hire permanent staff — that’s precisely what EOR is designed to solve.
60–90 days from kickoff to first qualified meetings in a new market — including strategy, infrastructure setup, campaign writing, and going live. The Sprint phase has a tight, defined process.
Employer of Record. When you want to hire a local operator permanently — a Business Development Manager in Amsterdam or a Sales Manager in Johannesburg — we manage the employment contract, payroll, and legal compliance in that country. You get the talent. We carry the admin. No local subsidiary required.
We build the international infrastructure alongside your existing team. Your people stay focused on the home market or on closing. We generate international pipeline and hand qualified meetings to whoever holds the relationship. No overlap, no friction.
Our operators are native speakers, placed specifically per target market. Copy, tone, timing, and cultural references adapt per country — not just translated. A Dutch prospect receives a fundamentally different message than a South African one, even when the product is identical.
Ready to go international?
Book a free 30-minute Strategy Call. We’ll identify your highest-value target market and map out exactly what it takes to build pipeline there.
Book Your Strategy CallNo commitment. No pitch deck. Just a clear plan.
