Service
Enter a new market in 30 days.
Expanding into a new geography means navigating different buyer expectations, different messaging conventions, and different technical infrastructure — all at once. We run the entire market entry process for you, from ICP research to first conversations, so you can move fast without getting it wrong.
The challenge
“We don’t know where to start in this market.”
New market entry involves a tangle of decisions — which verticals to target, how to segment the addressable market, which channels work locally — and most companies underestimate the research required before any outreach can begin.
“Our existing playbook doesn’t translate.”
What works at home — the positioning, the tone, the objection handling — often falls flat in a new market, and using the same sequences across geographies is one of the fastest ways to burn a domain and damage your brand.
“We can’t afford to hire locally before we have pipeline.”
The classic chicken-and-egg problem: you need local presence to build pipeline, but you need pipeline to justify local presence — we break that cycle by running outbound on your behalf before you commit to headcount.
What we do
Market research & ICP localisation
We map the addressable market in your target geography: company profiles, decision-maker titles, common pain points, competitive landscape, and regional nuances. Your ICP is rebuilt for the local context, not just copied over from your existing market.
Infrastructure setup
We configure everything needed to send at volume without damaging your main domain: local sending domains, warmed mailboxes, LinkedIn profiles where relevant, and CRM configuration so every lead lands in the right place from day one.
Campaign launch
Localised sequences go live across email and LinkedIn, with messaging adapted to regional tone, language conventions, and known buyer objections. We test subject lines, angles, and CTAs from the start to reduce the time to first qualified reply.
Reporting & iteration
Weekly data reviews track open rates, reply rates, and meeting bookings by segment and sequence. We adjust targeting, messaging, and cadence based on what the data tells us — there is no “set and forget” here.
What’s included
- Local ICP research and market segmentation
- Dedicated sending infrastructure (domains, mailboxes)
- CRM configuration and lead routing
- Localised cold email sequences (3–5 step)
- LinkedIn outreach integration
- A/B testing of messaging angles from week one
- Weekly performance reporting
- Handover playbook at end of engagement
This is for you if…
- You have a proven product in one market and want to expand into DACH, UK, Netherlands, the US, or an African market
- You don’t have local salespeople yet and need pipeline before you commit to headcount
- You can commit to a 3-month minimum engagement to allow proper testing and iteration
